We're not going to sugarcoat it for you, Pier 39 is a tourist attraction. But it's also the heart of our waterfront, less than half a mile from our hotel, and absolutely worth enjoying. If its bustling entertainment and shopping options don't draw you in, the panoramic bay views including of the Golden Gate Bridge and Alcatraz Island will. Come hungry because Pier 39 is the place for fresh seafood and you've got quite a few options.
Deciding what to do first can be daunting as the options are endless at Pier 39, from kid-friendly activities to grown-up delights. First there's the historic seafood stands for steamed crab, shrimp cocktail and fried seafood, or for a more formal experience the pier is lined with seafood restaurants. Wander over to the K dock to see the famous, or perhaps infamous, sea lions basking in the sunshine, then go for a (slow) spin on the San Francisco Carousel. More inspiration for Pier 39 attractions and activities include:
Pier 39 offers a diverse and enjoyable shopping experience that complements its lively atmosphere. The assortment of Pier 39 shops range from specialty boutiques to popular chain stores, ensuring something for everyone. You'll find everything from unique San Francisco-themed souvenirs and fashion finds to artisanal goods and jewelry. After you've worked up an appetite shopping, refuel at one of Pier 39's many restaurants or our on-site Abacá restaurant.
Dining at Pier 39 is a delectable journey through a wide array of culinary experiences, making it a food lover's paradise on the San Francisco waterfront. The dining scene at Pier 39 caters to diverse tastes, featuring everything from seafood delicacies to international flavors and classic American comfort food. Notable restaurants like Bubba Gump Shrimp Co. offer a taste of Southern cuisine, while Wipeout Bar & Grill combines great food with a lively surf-inspired ambiance. Among the must-visit restaurants, consider indulging in a seafood feast at Fog Harbor Fish House or savoring Italian cuisine at Pescatore. Whether you're seeking a memorable waterfront dining experience or simply a quick (but delish) bite, Pier 39's restaurants are sure to satisfy your palate.
